Seeking a General Manager to run the market leading luxury STR management team with the highest Average Daily Rate (ADR) and guest satisfaction ratings. The GM will lead owner relations, guest experience, revenue optimization, and operations. This is a high-impact leadership role for someone who loves hospitality, runs strong systems, and delivers calm, white-glove execution in a mountain market.
What you’ll do
Own owner relationships: onboarding, proactive communication, seasonal planning, performance reviews, and escalation resolution. Deliver monthly performance reports and market updates.
Deliver a 5-star guest experience: set service standards, oversee guest communication and service recovery, and drive outstanding reviews.
Lead revenue optimization: dynamic pricing strategy, channel mix (direct/Airbnb/VRBO), pacing, comps, ADR/occupancy ratios, and weekly adjustments, while protecting the brand and experience.
Run operations: housekeeping, inspections, maintenance, vendors, readiness standards, quality control, and peak-season execution.
Lead the team: hire/train/coach, set expectations, build accountability, and strengthen culture.
Grow the portfolio: Target luxury owners of properties in neighborhoods within the market through digital and direct mail strategies. Partner with local real estate brokers to support their sales efforts with rental estimates and win referrals.
What we’re looking for
5–10+ years in luxury vacation rentals, boutique hotels, resort ops, or premium hospitality with multi-unit responsibility.
Proven strength in client/owner management and high-touch service.
Working knowledge of pricing strategy and distribution (Airbnb/VRBO/direct), and comfort with KPIs.
Operational leadership: SOPs, vendor management, quality audits, and fast problem resolution.
Local presence and flexibility for after-hours escalations when needed.
- U.S. Military Veteran preferred. Your service leadership aligns perfectly with our high-performance culture.
Compensation & benefits
Base salary: $110,000–$150,000 (depending on experience)
Bonus: Performance bonus: 20%–35% of base (based on revenue performance, owner satisfaction/retention, guest reviews, and operational quality)
Competitive benefits package (health insurance, PTO, 401K
Why Us
You’ll lead a premium portfolio with a brand built on exceptional care for owners and unforgettable stays for guests - and you’ll have the autonomy to elevate systems, team performance, and results. Company shares ownership with the market leading luxury real estate team and 60% of managed properties came through referral from the real estate team.